Privacy Policy

This Privacy Statement applies to crayolaflowers.com, and all other web sites, apps and online services provided by or on behalf of Mrs. Bloom’s License Corp. d/b/a Crayola Flowers(“MBLC”) that link to this Privacy Statement (the "Crayola Flowers Services"). We have provided below a summary of the important features of our privacy policy. Read our entire privacy policy for complete details. We also encourage you to review the Terms and Conditions of Use for the Crayola Flowers Services.

Information we collect

Most of the features of the Crayola Flowers Services require or encourage you to register with a Crayola Flowers Service to obtain access to certain features or benefits. When you register, we ask you for personal information such as name, email, physical address, phone number, basic information about you’re the organization you’re affiliated with and other demographic information. We may also collect personal information when you make a purchase, download apps, opt in to a newsletter or mailing list, or enter a contest or sweepstakes. If you make a purchase, we may collect credit card information, and billing and shipping addresses. We may also obtain customer lists, demographic and other information about you from third parties that we may combine with information we have collected.

We also use technology to collect certain information automatically, like your Internet Protocol ("IP") address (which is the automatic number assigned to your computer by your Internet service provider when you surf the Web, or unique device identifier ("UDID"), international mobile equipment identity ("IMEI"), mobile equipment identifier ("MEID") or media access control "MAC") address; computer operating system (e.g., Microsoft Windows, Mac OS); your browser (e.g., Internet Explorer, Firefox); websites visited before or after you visit our Site; pages viewed and activities at our site; and advertisements shown or clicked on. Read more about our collection of information through web or mobile technologies.

What we do with the information we collect

We use the personal information we collect for the purposes indicated at the time it is provided. For instance, we use registration information to personalize the Crayola Flowers Services for you, and allow you to access certain content or activities. If you entered a contest, we may use your information to contact you about the contest. If you purchase a product, we use the information to fulfill your order. If you sign up for a newsletter, we will use the information to send you the newsletter.

We may combine all information we have collected to better understand your needs, improve our products and services, manage content and advertising, send you offers and information (see When we will use your information to contact you), make product recommendations, maintain site security, protect intellectual property, measure the effectiveness of our services, understand the needs and preferences of our customers and better serve you. We may also share your information with any company related to MBLC in order to gain a better understanding of our consumers.

When we will use your information to contact you

If you sign up to receive newsletters, we will send you email newsletters, and other information from MBLC about its products and services. If you wish to stop receiving newsletters or other email from MBLC, you may follow the unsubscribe link in our email, or you may change your contact settings, either online or by contacting us. To change your contact preferences, online, visit the www.crayolaflowers.com, log in and got to “Edit My Profile”, or Contact us.

Without your express consent, we will not share your email address with third parties for their marketing purposes.

If you make a purchase, or share your postal address, we may use your address to send you postal mail, such as catalogs, and we may share your physical mailing address (but not your email address) with carefully selected companies whose products or services may interest you.

How We Use Your Information

We are committed to the security and privacy of your information.

When you provide us with information about yourself, we only share that information with our partners, like the businesses which help process your orders, service providers (like delivery companies), and contractors. We give them this information to help fulfill your orders, offer you products and services, and other consumer service-based needs. Likewise, these companies provide information to us so we can provide you with product or service suggestions we think you might be interested in.

MBLC allows certain companies to place tracking technologies like cookies and pixels on our sites, which allow these companies to receive information about your activity on our websites. Those companies may use that data to show you more relevant advertisements and promotions. Learn more about your ability to control privacy settings at the companies we work with, which include but are not limited to, Facebook/Instagram, TwitterLinkedInTikTok and Pinterest.

You always have control over whether these technologies work on your devices. You can disable them entirely by opting-out of third-party cookies or using your mobile device ID for targeted advertising. You can also use preferences or settings on your device(s) to manage your privacy controls.

Any non-MBLC company we work with (excluding companies related to MBLC) is contractually not allowed to use this information in any other way. We value the trust you place in us, and this is one way we strive to preserve it.

Information we share with third parties

MBLC uses third party vendors to assist us with the delivery and marketing of the Crayola Flowers Services, such as web providers, contest administrators, email providers and credit card processors and we may share information with them for these purposes. These third parties are not allowed to use this information for any purpose except providing these services on behalf of MBLC.

If MBLC believes that anyone’s use of the Crayola Flowers Services may damage us, our services, or any person or property, we may disclose relevant personal information to prevent such harm. In that case, we might try to identify the wrongdoer, contact them, contact legal authorities, or bring legal action against them. We may also disclose personal information if we believe that the disclosure is required by law, or in response to a legal request.

MBLC does not share email addresses with third parties for their own marketing purposes without your express consent.

We may also share your information with companies related to MBLC to gain a better understanding of our consumers.

MBLC Apps and App Stores

We may offer an app to interact with our services, but when you download or purchase an App, or make an in-App purchase, you may do so through a third-party application online store. You may be required to register with the app store and be logged on before you can download or purchase an app or make in-app purchase of another product using the app. When downloading an app, or using an app with on-line features through your platform, the app provider will typically also collect certain device and app-related information. MBLC does not control the requirements or policies of app stores; you should review the privacy policy and terms of use of the mobile app stores before downloading or using any app, and check your device settings for control options.

While MBLC’s App may not collect or transmit personal information, it may collect and transmit information regarding usage patterns of the App to help MBLC improve its apps and understand usage patterns.

Security Measures we take to safeguard personal information

We and our agents and affiliates use Secure Socket Layer (SSL) technology to protect credit card data during transmission to our site, and adopt internal procedures to safeguard this information in our systems. We require our service providers and vendors to adhere to industry-accepted best practices to safeguard personal information they handle. However, no method is 100% secure. While we strive to protect your information through commercially reasonable means, we cannot guarantee its absolute security. When creating and managing a fundraiser on our platform, we utilize two-factor authentication to protect you and the integrity of our site. It is important for you to protect against unauthorized access to your personal information and to your computer. Be sure to sign off when finished, especially when using a shared computer.

Your California privacy rights

We do not share information that we collect through the Crayola Flowers Services with third parties for the third party’s direct marketing purposes.

Under California Civil Code §1798.83, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please contact us at the address below. We will respond to you within 30 days of receiving such a request.

Some web browsers may transmit "do-not-track" signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.

Contact us

Please feel free to contact us if at any time you have questions or concerns about our Privacy Policy.

Mrs. Bloom’s License Corp.
175 Clearbrook Road
Elmsford, NY 10523

You may also email us at support@crayolaflowers.com or call us at 1-877-782-8300.

Visiting Our Services From Outside The United States

MBLC is based in Elmsford, NY in the United States of America. If you are visiting the Crayola Flowers Services from outside the United States, please be aware that your information may be transferred to, processed, and stored in the United States and other countries around the world. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using the Crayola Flowers Services or providing us with any information through the Crayola Flowers Services, you consent to the transfer, processing and storage of your information in the United States and other countries around the world.

Links to Third Party Sites, Services, and Content

The Crayola Flowers Services may contain links to other websites, online services, and content that are operated and maintained by third parties and that are not under the control of or maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. This Privacy Policy does not apply to your interactions with those third parties, even if you find a link to them on the Crayola Flowers Services. We encourage you to read the privacy policy of the third-party website provider to see how your personal information will be treated on its site.

Updates

Due to the changing nature of the Internet, this policy may be changed at any time at MBLC’s discretion. Therefore, we recommend that you visit our Privacy Policy often so that you are always fully informed.

Collection of information through web or mobile technologies

MBLC and its agents or service providers or business partners may receive and store certain information automatically when you visit our sites, use an online service or download or use a mobile App. This may include information on your browser type and operating system, the pages that you view, referring sites (sites you visited before you came to our site and sites you go to after you visit our site), IP addresses, or unique device identifiers associated with mobile devices, smart phones, etc. This information allows us to count the total number of "hits" on our Sites or installation and frequency of use of our Apps.

We collect certain information using technology, like cookies and pixel tags. We may also use "Flash" cookies in connection with some games or other content to store game and activity progress for the Flash player or to store bandwidth information for the performance of the Flash player. The information stored in any Flash cookie deployed on this Site does not include your name.

Third party analytics and advertising networks also use cookies, web beacons, pixel tags, clear GIFs and other technology to collect certain information automatically. Advertising networks may use this information to serve you targeted ads for products and services that, based on your activities, are likely to be of interest to you ("interest-based advertising"). MBLC does not permit interest-based advertising on Sites directed to children under 13 or where we have actual knowledge that a child is under 13.

Other business partners, like social media sites, may also use cookies and similar technology to collect certain information about your visits to our Sites through social media plug-ins. You may have the option to log in to one of our websites using your social media user name and password; if so, the social media operator (e.g., Facebook, YouTube, Twitter, etc.) may be able to link your activities at our Site to your registration information.

Find out more about these technologies and how you can control their use below.

Cookies

A "cookie" is a small file that does not contain personally identifiable information and is saved on your computer or mobile device. Cookies help improve your user experience and allow us to analyze our sites and Apps and manage our advertising.

Our cookies help to give you faster access to pages you have already visited; they allow you to personalize your pages and us to customize our offerings; and they help you to participate in some activities or events and otherwise navigate more easily on our sites. For instance, we need to use cookies to keep track of your progress when you start, but don’t finish, a fundraiser. If you leave our site and then return, cookies will tell us what things you have already collected so that you do not have to start all over again. Cookies can also keep track of items in your shopping cart and wish list in our online stores.

We also use cookies to help us figure out how many people visit our sites, which of our Web pages they go to and how long they stay there. This information helps us figure out which of our Web features are successes and what sites might need improvement. For administrative purposes, we collect IP addresses. Certain Internet service providers may assign the same IP address to many users. The IP address allows us to count the total number of "hits" on our sites. Your IP address and cookies are not connected to any personally identifiable or online contact information, like a name or email address, unless you register or order at our online stores; however, if you register at our sites, all information we collect will be associated with your customer file.

You can set your computer to warn you each time a cookie is being sent or turn off all cookies (except Flash cookies - see below) through your Internet browser (e.g., Internet Explorer Firefox or Safari). Check your browser’s Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser, but also in areas that are app-specific so these cookies cannot be controlled by the browser settings. Check your app settings options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas.

Please note that if you do not accept cookies, some features or activities may not be available to you.

Flash cookies

Flash cookies, also known as local shared objects ("LSOs"), are built for use with Adobe® Flash® Player. LSOs act like cookies in that they store information to provide you with a more customized experience, but LSOs can store complex data that cookies cannot, and LSOs are not deleted or rejected if you set your browser to delete or reject cookies. The information stored in any LSO deployed by our Sites do not include your name. Although browser settings will not allow you to manage LSOs, you may be able to manage them in other ways. To find out more about how to manage or delete LSOs, visit http://www.adobe.com/products/flashplayer/articles/lso/

Web Beacons, Pixel tags or clear GIFs

We also use other technology, called web beacons, pixel tags or clear GIFs, to provide us with other important anonymous information, such as when an email has been opened. Companies that advertise on our sites may also place web beacons in their ads to help develop statistics on the effectiveness of advertising at our sites. We do not control web beacons in third party ads.

Apps

When downloading an App (or using an App that relies on online features made available through your app platform), the app store will collect certain device and app-related information. MBLC does not control the data collection or privacy practices of those stores. You should review the privacy policy and terms of use of any application store before downloading or using any app and review and use available controls and settings on your device to reflect your preferences.

Location information

For some Apps or services, we or our third-party service and content providers and analytics companies may collect location information, including location information provided either by a mobile device interacting with one of our Apps or associated with your IP address or WiFi network. You can generally limit or prohibit the collection of location information by using the built-in settings on your mobile device. You will typically be notified if the App or service collects location information and given a chance to agree. We do not permit collection of precise location information (actual address) in mobile Apps without your consent.

Website and Mobile App Analytics

We or our agents and service partners may use cookies and web beacons to analyze the effectiveness of our sites, services and Apps. This typically involves collecting your IP address or UDID and information on your activities, like the sites you visit or frequency of use of an App. We require these providers to commit to maintaining the anonymity of this information. You may be able to opt out of data collection or use by some third party analytics companies who work with us. Contact us if you would like information on our third party analytics service providers.

Targeted Advertising

MBLC may work with third party online or mobile network advertisers that use cookies, pixels, or transparent GIF files to help us manage advertising at our sites or Apps intended for people over the age of 13, and measure its effectiveness. This includes our collector sites and online stores. GIF files enable third party ad networks to recognize a unique cookie on your Web browser or mobile device. The cookie may be placed by us, or by another advertiser that works with our third-party network advertiser. The information that we collect and share in this fashion is de-identified and not personally identifiable. It does not contain your name, address, telephone number, or email address. However, it may keep track of the sites you have visited that are associated with the ad network. This information may be used for the purpose of targeting advertisements on our sites and other sites based on those interests, and to learn which ads bring users to our Sites.

We support the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance. As part of this service, our online advertisements and Web sites may be delivered with icons that help consumers understand how their data is being used and provide choice options to consumers that want more control. For more information about our network advertisers, including information about how to opt out of technologies that they control, please follow the directions on the AdChoices icon within any interest or behavior-based advertisement. Some of our sites may also include the AdChoices icon on the home page. You can also visit websites operated by the Network Advertising Initiative and Digital Advertising Alliance to access opt-out tools available from those participating in the program. Participating network advertisers will be listed at those sites. Opting out means that you will still see ads, but they may not be tailored to your specific interests.

Please note: your opt-out choices are browser-specific and device-specific.

Social Media Platforms and Plugins

If you are a member of a social media network, like Facebook, a cookie may be sent to that network when you access a page of our site or an App that links to their website through a plugin (such as Facebook’s "Like" or Google "+1" buttons), or register or log into your account at their platform. That may enable them and us to link your activities with your personal registration information at their site, and may include notifying your friends or connections about your activities at our site, and using tracking technologies to monitor your online activities in order to serve targeted ads. The social media networks’ privacy policy and terms apply to your use of their platforms. Your browser or device may allow you to block these technologies, but you should visit the third party website and review their privacy policy and your registration profile or account to find out your options.

YouTube API Services

MBLC may leverage Youtube API services for video hosting, view terms and conditions.

Sharing of Personal Information

We may transfer, disclose, or share personal information we collect through the Crayola Flowers Services with service providers who we engage specifically to administer or perform certain functions on our behalf, such as conducting sweepstakes and contests. These service providers have access to the personal information needed to perform their functions, but may not use or disclose it for other purposes. We may also disclose personal information to third parties when required by law or pertinent to judicial or government investigations or proceedings, when otherwise necessary to protect the Crayola Flowers Services or the safety of our users or any third party, or with a parent/guardian’s consent. If we sell all or part of our organization, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the event of bankruptcy, we may transfer your information to one or more third parties as part of that transaction.

Information Security

No method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used or released in a manner that is inconsistent with our policies.

Your California Privacy Rights

We do not share information that we collect through the Crayola Flowers Services with third parties for the third party’s direct marketing purposes.

Some web browsers may transmit "do-not-track" signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.

Visiting Our Services From Outside The United States

MBLC is based in Elmsford, NY in the United States of America. If you are visiting the Crayola Flowers from outside the United States, please be aware that your information may be transferred to, processed, and stored in the United States and other countries around the world. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using the Crayola Flowers Services or providing us with any information through the Crayola Flowers Services, you consent to the transfer, processing and storage of your information in the United States and other countries around the world.

Links to Third Party Sites, Services, and Content

The Crayola Flowers Services may contain links to other websites, online services, and content that are operated and maintained by third parties and that are not under the control of or maintained by us. Such links do not constitute an endorsement by us of those other websites, the content displayed therein, or the persons or entities associated therewith. This Privacy Policy does not apply to your interactions with those third parties, even if you find a link to them on the Crayola Flowers Services. We encourage you to read the privacy policy of the third-party website provider to see how your personal information will be treated on its site.

Updates

Due to the changing nature of the Internet, this policy may be changed at any time at MBLC’s discretion. Therefore, we recommend that you visit our Privacy Policy often so that you are always fully informed.